What is a landing page, and why is it important?

Whether you’re an email marketer, entrepreneur, or CPA consultant, you need to make a landing page. Even if you’re a freelancer and want to make money, you can build landing pages for your clients. First off, let’s understand what a landing page is!

A landing page is a page dedicated to a specific campaign that has only one call to action. It’s where people land after they click on a link in an email or anywhere on the internet, ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. A landing page is usually clean without any navigations designed with a single focus or goal, known as a call to action (or CTA), rather than a web page, which typically have many goals and encourage exploration.

It’s this focus that makes landing pages delivers conversion rates up to 60% and the most effective for lowering your cost of lead generation.